When we design a website there are 3 keys to every successful web design we publish:

1) Make sure it’s obvious what products and services the business provides. There is a saying “A picture tells a thousand words”. Having imagery that shows what a business does is a great way to accomplish this goal. Listing the services on the home page is another great idea. If a personal trainer in Wellesley provides in home personal training then it should be listed on the home page so people immediately know this.

2) Make sure the website sets the business apart from it’s competitors. To accomplish this, it’s important to analyze the competitor’s websites. The web design should look more professional and modern than the competitor websites. The benefits the business provides should be listed on the website. A good tagline is essential.

3) The website should have a clear “call to action”. This could be a phone number or contact form. This should be on every page of the website so it is easy for potential customers to contact the business.

Follow these 3 keys when redesigning your website and it will be a success!