There are many sites online where people can post information about your business. There’s Yelp, Google Places, Facebook, Twitter, and more. So how do you know when someone posts something new about your business? It’s easy. You can use a free online service by Google called Google Alerts.
All you need to get started is a Google account. Once you have your Google account setup you can go to www.google.com/alerts. There are different options for setting up an alert such as emailing you or using and RSS feed. When you select the keywords I recommend you enclose your business name in quotes to improve the accuracy of the results. You can experiment with the other options.
Once you have your Google alerts setup you will always be up to date on what people are saying about you or your business.